Kansas City, Missouri – (July 20, 2026) – Country Club Plaza is pleased to welcome Reformation, the sustainable womenswear brand, as the latest first-to-market brand to join its tenant lineup. The new store, located at 415 Nichols Road, Kansas City, Missouri 64112 is scheduled to open in winter 2026, further strengthening the Plaza’s position as the region’s premier destination for sought-after national retailers.
“Reformation is one of the most requested and recognizable brands in fashion today, and we are excited to bring its first Kansas City location to Country Club Plaza,” said Scott Keller, General Manager at Country Club Plaza. “We are committed to curating a retail environment that reflects the interests and expectations of today’s shoppers. Reformation brings a unique combination of fashion, sustainability, and brand loyalty that we believe will be well received by our visitors.”
The Los Angeles-based retailer is known for its commitment to delivering sustainable fashion without compromising on style or quality. As a leader in women’s apparel, Reformation offers a versatile collection of modern wardrobe staples, including dresses, denim, sweaters, tops, bottoms, shoes and handbags. Its aesthetic combines timeless silhouettes with trend-forward designs, with a broad assortment spanning workwear, weddings, vacation and everything in between. Through its commitment to responsible sourcing and transparent business practices, Reformation continues to set the standard for responsible fashion.
About Country Club Plaza
The Country Club Plaza originally opened in 1923 as the first planned suburban shopping center to accommodate shoppers arriving by car. It was designed by prominent architect Edward Delk in Baroque Revival and Moorish Revival styles, to mimic the architecture of Seville, Spain, one of Kansas City’s sister cities. The historic, 15-block, one million-square-foot mixed-use retail property is located in the heart of Kansas City. The Plaza features a dynamic mix of retailers including ALO Yoga, Anthropologie, Apple, Coach, Free People, J. Crew, LoveShackFancy, Lululemon, Sephora, TIVOL, Tumi, Warby Parker, and West Elm. In addition, there are more than 25 dining options including Gram & Dun, Jack Stack Barbecue, Rye, The Capital Grille, and True Food Kitchen.
About Reformation
Reformation is the largest sustainable womenswear brand on the planet (that we know of, anyways). We make beautiful, timeless apparel and accessories that inspire confidence across life stages and occasions. Over the past 17 years, we’ve built a culturally resonant brand designed to challenge retail conventions. Our business model pairs a smart approach to merchandising with a responsive supply chain, allowing us to consistently deliver covetable, on-trend products to more than one million active customers. Today, Reformation operates 70 retail stores across the US, UK, Canada and France, and serves more than 150 countries around the world through its e-commerce platform.