KANSAS CITY, Mo. – When the lights at GEHA Field at Arrowhead Stadium go dark, the offseason takes on a life of its own.

This June, the Kansas City Chiefs are expanding their global entertainment strategy with the debut of “El Offseason,” the club’s first-ever scripted comedy series, created entirely in Spanish and built for a new generation of social-first fans. The nine-episode micro-novela premieres Friday, June 12, and will roll out twice weekly across Instagram, TikTok, and Facebook internationally, and on YouTube in the United States.

Blending sketch comedy with classic telenovela storytelling, “El Offseason” follows four young friends who work for the team they love and suddenly find themselves searching for purpose – and drama – when football season ends. What begins as a quiet offseason quickly spirals into chaos, complete with romance, rivalries, alter egos, questionable side hustles, and wildly exaggerated plot twists.

Short-form, character-driven, and designed for vertical viewing, the series taps into the growing global appetite for micro-comedy while giving fans a fresh way to stay connected to the Chiefs beyond the field.

“This is exactly the kind of storytelling opportunity the offseason creates,” said Chiefs Vice President of Brand Marketing and Fan Engagement Lauren Denowitz. “When the games stop, the connection matters even more. ‘El Offseason’ lets us show up for our fans in a way that feels fun, culturally relevant, and completely different from anything we’ve done before – while still staying true to who we are.”

The series is part of the Chiefs broader focus on global growth and fan connection, with a strategic emphasis on engaging the Spanish-speaking audiences across Mexico, Spain – two of the countries the Chiefs have Global Markets Program rights in – and the United States. By leaning into the universal language of humor, “El Offseason” offers an approachable, entertainment-forward entry point for new fans while deepening connection with existing ones.

Authenticity sits at the heart of “El Offseason.” The series was directed, co-written, and edited by Argentinian filmmaker Sebastián “Mega” Díaz and features an all Spanish-speaking cast and crew. It was co-produced by the Chiefs in partnership with La Doble, fable.works, and Samba Digital, the club’s social agency across Mexico and Spain.

Kansas City’s own ties to Spanish culture also shape the story, from its sister-city relationship with Seville to the architectural influence seen throughout the city – creating a natural bridge between the Chiefs hometown and its growing international fanbase.

“As the NFL grows its presence in the U.S. and abroad, we continue to focus on meaningful engagement with our fans,” said Tim Ellis, NFL Chief Marketing Officer. “The Kansas City Chiefs ‘El Offseason’ reflects a league-wide commitment to develop creative storytelling that authentically connects with our Latino fans in the U.S. and Spanish-speaking communities worldwide, bringing them closer to the game while building excitement for the season ahead.”

“El Offseason” will roll out episodically beginning at 8 p.m. CT on Friday, June 12, with new episodes premiering twice weekly (every Tuesday and Friday) across Instagram, TikTok, Facebook, and YouTube. Episodes will be available globally, with select English subtitles.

The trailer is now live on the Chiefs official YouTube Channel.