Kansas City, Missouri – (May 29, 2026) – Country Club Plaza, Kansas City’s premier outdoor dining and shopping destination, is excited to unveil a lineup of family-friendly activations in celebration of this summer’s soccer event. Highlights include the Plaza Pitch, a turf field featuring interactive activities for all ages; the Plaza Passport, offering exclusive deals from favorite Plaza retailers and restaurants; an updated Self-Guided Walking Tour created in collaboration with Historic Kansas City; “The World Plays Here,” a mural by local artist Jenny Meyer-McCall; and festive banners, lighting, and signage throughout the property. Together, these experiences will create a vibrant and welcoming atmosphere that invites visitors to dine, shop, and explore the Plaza before, between, and after matches.
Activations are free, open to the public, and kick off on the Plaza beginning Saturday, June 13, 2026.
“We’re proud to celebrate Kansas City’s moment on the global stage by creating experiences that bring visitors and our local community together,” said Scott Keller, General Manager of Country Club Plaza. “From interactive activations and public art to shopping and dining experiences, we want the Plaza to feel welcoming, energetic and uniquely Kansas City all summer long.”
Plaza Pitch
The upper level of the Central Parking Lot at 4706 Central Street will be transformed into the Plaza Pitch, a gathering space featuring a turf field for lawn games and pick-up soccer matches, complete with seating for families and visitors to relax, gather, and enjoy the Plaza together.
On match days, as well as Saturdays and Sundays from noon to 4:00 p.m. from June 13 through July 12, the Plaza Pitch will come alive with additional activations including retail pop-ups, live music, specialty beverages from Molson Coors, and food offerings from favorite Plaza restaurants, including The Classic Cup, Cooper’s Hawk Winery, and True Food Kitchen. Select dates include:
- Saturday, June 13 and Sunday, June 14
- Tuesday, June 16
- Saturday, June 20 and Sunday, June 21
- Thursday, June 25
- Saturday, June 27 and Sunday, June 28
- Friday, July 3
- Saturday, July 11 and Sunday, July 12
Plaza Passport
The Plaza Passport will serve as a visitor guide to all the property has to offer during this busy month. Participating Plaza businesses receive a page that will showcase an offer available exclusively between June 13 and July 12, including in-store experiences, gifts with purchase, giveaways, and more. A selection of Plaza Passport offers include:
- Charlie Hustle – Spin the Prize Wheel with every purchase for a chance to win 20% off, free stickers, koozies, enamel pins, $10 off your purchase, and more.
- Face Foundrié – Book a Hydrafacial and receive a complimentary Foundrié Glow On-The-Go Kit — perfect for radiant skin anytime, anywhere.
- LoveShackFancy – Celebrate all summer long with special themed weekends, pop-ups, charm bars, permanent jewelry, and complimentary champagne and
- Messenger Coffee – Enjoy buy one, get one 50% off iced beverages, including cold brew, iced tea, iced lattes, and matcha lattes.
- Topsy’s – Enjoy 20% off your
Self-Guided Walking Tour
In collaboration with Historic Kansas City, Country Club Plaza will unveil an updated 2026 Self-Guided Walking Tour highlighting the rich history of the district. The downloadable PDF tour, available at countryclubplaza.com/about, guides visitors through the property’s iconic art and architecture, featuring notable destinations such as the Medical Building and the Court of Penguins, as well as celebrated sculptures and fountains including “Monkey Business” and the Neptune Fountain.
Themed Signage and Installations
Country Club Plaza branded signage will be on full display leading up to and during this summer’s event. That includes festive flagpole banners, window decals, a banner across Nichols Road, and flags down 47th Street representing the teams participating in this year’s games. In celebration of the international spirit surrounding the games, several Plaza fountains will be illuminated in the colors of participating base camp teams, while the iconic Giralda Tower will light up in corresponding team colors on match days. The Giralda carillon bells will also play select national anthems on game days, creating a memorable and immersive experience for visitors throughout the district.
In addition, the Plaza collaborated with local artist Jenny Myer-McCall to create a new mural, “The World Plays Here,” located at the Plaza Pitch behind J. McLaughlin. Featuring vibrant colors and soccer-inspired imagery, the mural celebrates the global spirit and energy surrounding this summer’s matches while serving as the perfect photo opportunity for visitors to commemorate their time in Kansas City and on the Plaza.
Where
Experience the Plaza Pitch and mural at 4706 Central Street, Kansas City, Missouri, 64112, and collect your Plaza Passport at any participating retailers, restaurants, visitor bureaus, and nearby hotels.
About Country Club Plaza
The Country Club Plaza originally opened in 1923 as one of the nation’s first thoughtfully planned suburban shopping districts, setting a new standard for mixed-use development and experiential retail. Designed by prominent architect Edward Delk in Baroque Revival and Moorish Revival styles inspired by the architecture of Seville, Spain — one of Kansas City’s sister cities — the Plaza remains one of the city’s most iconic destinations. Today, the historic 15-block, one million-square-foot mixed-use property sits in the heart of Kansas City and features a curated collection of unique-to-market tenants. The Plaza offers a dynamic mix of retailers including ALO, Anthropologie, Apple, Coach, Free People, J. Crew, J.H. & Son’s, LoveShackFancy, Lululemon, MERSEA, Perch, Sephora, TIVOL, Tumi, Warby Parker, and West Elm. In addition, there are more than 25 dining options including Gram & Dun, Jack Stack Barbecue, Rye, The Capital Grille, and True Food Kitchen.