Answer Media Announces Merger With Measure Media
Feb 06, 2020
OVERLAND PARK, Kan., January 30, 2020 (Newswire.com) - Answer Media, a digital media and advertising technology company, announces its recent merger with Measure Media, a full-stack digital growth agency.
Measure Media's focus has been providing growth marketing strategy and execution for brands looking to scale with digital. Combining that expertise with Answer Media's digital media and ad technology business, SPACEMOB Studio, their award-winning film, and content production studio creates an opportunity for the company to serve brands in a way that few other firms can.
"Digital Advertising is constantly evolving. It's crucial to continuously reinvent our business, and stay ahead of new content and advertising models," said Loren Wilson, Founder and CEO of Answer Media. "By teaming up with Ryan and the Measure Media group, we're strengthening our expertise in growth and digital agency services. Measure Media has built a culture around analytics and helping brands experiment with emerging technology, digital advertising channels, and conversion optimization strategies.
Answer Media has evolved into a diverse, growth-oriented digital media and advertising technology company with prior investments in SPACEMOB Studio, Capstone Entertainment, PuckerMob and Yield Nexus. This unique offering now includes a full-service content studio, owned-and-operated websites, CTV channels, a publisher network, ad-tech for optimizing ad placements, and now a full-stack digital agency. As part of the merger, the Measure Media brand will be phased out, and the Agency division of the company will operate as Answer Media going forward.
“If you’re building a brand today and trying to execute on digital, you need to be thinking like a media company,” said Riggin. “At every part of a brand’s growth funnel, there is an opportunity to leverage original content to communicate with your audience. We have built a business helping brands get good at analytics, optimization, testing, and technical implementation. The missing piece has been content. We have clients asking us daily to help them with content strategy and production. Now we have an in-house Film Studio with an amazing portfolio of work at our fingertips, as well as a Programmatic Video Advertising Platform. This adds another layer of service we can provide to brands that want to get serious about creating and distributing original content as part of their marketing model or monetization strategy. I’m excited about what that means for our clients.”
Loren Wilson, Ryan Riggin, Casey Murawski, and Matt Brummett make up the ownership group and management team of the new company. All are 20-year veterans of the ad-tech industry.
Riggin founded Measure Media in 2014, and turned it into a full-stack agency focused on digital strategy and optimization. The agency provides services for clients such as NBKC Bank, Borah Teamwear, Pie Five Pizza, and Moonlight Mattresses.
After serving as VP of Products at Inuvo where he helped grow their search network from $2 million to $30 million annually, Wilson co-founded Answer Media in 2012.
Murawski and Brummett, both veterans of ad-tech from Adknowledge Inc. and Plattform Advertising-co-founded CoreCPM, built it into a programmatic advertising service and merged with Answer Media in 2013.
Melissa Witt, Marketing Director